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Q: Are you playing games?
A: You know the old saying…Nope! We are super busy.
Q: It’s the 14th. What are you super busy doing? A: Restocking our client’s shelves AND most importantly learning everythingwe possibly can from what we did well and what we did wrong.
Q: Let’s go with what you did wrong. What mistakes did you make?
A: Well, I will start with the fact that we’ve dedicated 3 decades to Sunflowersand we still learning, taking risks, and sometimes failing.
Q: Let’s talk about failure…
A: A few people know that we are one of the few, if not only people who can growsummer varieties in the winter outside for a reasonable cost. One of the challenges withthat is that sometimes the head size is smaller than growing the same variety in the summer.
A: This year after research and testing we adjusted the spacing of the seedand the amount of fertilizer that we used in search of a bigger head size.
A: We failed on the section acreage we tried this on. This resulted in a three-week delay inthe crop and us having to allocate sunflowers to clients and make substitutions in bouquets.
Q: Ouch. What’s next?
A: We’ll learn everything we can from it and be a better company for it. In the words ofThomas Edison… “I have not failed. I've just found 10,000 ways that won't work.” And I think after 3 decades we’re at 9,900.
Q: I get it. Ok. Onward and upward. What’s the trivia portion of this edition of The Dirt?
A: 1. Valentine’s Day started with the Romans but there are two stories about its origin.One theory is that the day derives from the Roman Festival of Lupercalia whichwas actually “celebrated” on February 15th. The other theory is that in effort to bolsterhis army, Emperor Claudius II forbade his soldiers to marry but St. Valentine defied theban and performed marriages.2. The first Valentine came from a prisoner. Charles Duke of Orleans wrote a poem tohis wife during his time in the Tower of London, making it the first reported Valentine.3. 144 million Valentine cards are estimated to be purchased in 2020 inthe U.S. alone. See what the Duke started!4. Candy hearts were originally medical lozenges. Boston pharmacist, Oliver Chaseinvented a machine that produced lozenges which then became the first candy-makingmachine for candy hearts.5. 6 million people get engaged on Valentine’s Day every year.6. $27 billion (yes with a “B”) is expected to be spent on Valentine’s Dayin the U.S. with $2.3 billion of that being spent on flowers.
We wish you and your loved ones a very special Valentine’s Day and in doingso we have enclosed pictures of our teammates, hard at work this week.Production is in Valentine’s Day full swing mode.
Another view of thousands of bouquets being hand-made.
Too many boxes to count, right now. We will have the final tally soon.
Smiling faces holding beautiful Sunflowers.
More smiling faces on the production line and even Master Grower Todd Thornton gets into the act!
Teammates gather at the coffee bar for some refueling with snacks.
Flowers headed out in DG’s refrigerated truck.