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Q: So what are you guys working on this Spring?
A: Well, each spring we trial new annuals that we think might work as either a stand-alone flower bunch or as an element inside a bouquet.
Q: How do you determine what to trial?
A: Great question. We meet with our breeders and seed companies to determine our options and then our innovation team here inside dg selects the flowers based on growing ability, colors trends and anticipated vase life.
Q: Is that it?
A: The final question we ask is… Does this flower have the potential to make it from ranch to retail and then from the consumer's cart to car to counter AND THEN brighten a mood or decorate a home for at least 7 days? If the answer is yes, we move forward.
Q: That makes sense. So what trials are you harvesting now that made the cut for 2018?
A: I’m glad you asked. The team put together some pictures and details below.
Q: What should clients do if they are interested in these items for 2018?
A: As you can see from the below, year two of any new crop has limited availability. Year one is a trial, year two is semi-commercial production, year three is commercial production, and if the flowers are well received, year four is game on. So if anyone is interested for 2018, just hit reply to this or contact your peeps at dg and they will get you dialed in with samples.
Q: So physical samples are available?
A: Yes they are available. The trial period will end in a couple of weeks.