Mass Market - Dora The Explorer

Dos Gringos

Mass Market - Dora The Explorer

Dora The Explorer

Explore super high floral sales in your department with Dora the Explorer bouquets!

Dora the Explorer bouquets provide a unique opportunity to make floral sales in your department jump super high. Dora is a huge hit with preschool children and moms. The flowers are bright and sunny, and each bouquet comes with a free activity booklet which invites kids on an adventure, just like her #1-rated television show. Plus, kids learn the Spanish word for flowers, and how they can help care for them.

Collect All Six Activity Books - Click here to see all titles

Dora's Flower Care Tips

Wow! Someone at your house bought some beautiful flowers today. I like flowers. They smell nice and make me feel happy. Just like you and me, they need someone to care for them. Clean water and food and are important. Can you help take care of the flowers you just got? Great! read more>

Explore Flower Care Tips with Dora!

¡Fantástico! Someone at your house just bought flowers! ¡Las flores!

I learned how to take great care of flowers at Isa’s Flowery Garden. They need water, and food, and light.
Do you want to know how to take care of the flowers you just got? Great! ¡Vámonos! Let’s go!

I know four things you can do to make your arrangement last a long time.

1). Ask a grown-up to help you fill a vase with water and sprinkle flower food into the water. Flower food helps flowers stay alive and healthy.

2). Ask a grown-up to carefully cut off the bottom of each stem before it goes into the water. This helps each flower drink the water it needs. Also, make sure that any leaves on the stem are always ABOVE water, and keep the water clear of leaves and icky stuff. Living things like clean water!

3). Keep an eye on the water. The vase should always be at least half full. When you see the water getting low, add more, so the flowers can keep drinking. Flowers get thirsty, just like explorers like us!

4). Watch out for Swiper. Don’t let him get away with your pretty bouquet.

I know an explorer like you will do a great job taking care of your new flowers! See you soon!

¡Hasta pronto!

Press Release

12.15.2005
EXCELLENTE! NICK JR.’S “DORA THE EXPLORER” IS MAKING TRACKS TO THE FLOWER AISLE; BOUQUET-BOOK COMBO ATTRACTS KIDS AND PARENTS ALIKE

San Diego (Dec. 15th , 2005) – Nick Jr.’s hit preschool series “Dora the Explorer” will spring into grocery stores in January 2006 with the “Dora Bouquet,” a bright flower arrangement from new licensee Dos Gringos.

Every floral arrangement will include an educational, interactive activity book that invites kids on an adventure with their friend Dora. A series of six different books will be available, each including tips from Dora on how to care for the arrangement.

“We are always looking for ways to expose more people to flowers,” said Jason Levin, Dos Gringos president. “This partnership with Nick Jr. is an ideal way to reach out to an audience not typically targeted by flower companies. We’re excited to blaze this trail and promote kids’ ongoing interest in the beauty of flowers and foliage. This program is an investment in the future.”

The “Dora Bouquet” is expected to appeal not just to people who regularly stop in the flower aisle, but to first-time or infrequent flower buyers as well. Levin said it may also help justify the flower purchase for those customers who typically consider it a luxury. Kids love Dora, adults love flowers – everybody wins!

Dora the Explorer, which airs at 9:00 a.m. and 11:00 a.m.. weekdays on Nick Jr. and weekends on CBS (check local listings), is a play-along, animated adventure series starring Dora, a seven-year-old Latina heroine whose adventures take place in an imaginative, tropical world filled with jungles, beaches and rainforests. Dora explores her world just as preschoolers do everyday, and the show is designed to actively engage its audience in an interactive quest using a variety of learning techniques.

In every episode, Dora and Boots invite the audience to participate in an exciting adventure, where each step of their journey consists of a problem or puzzle that Dora and the audience must think their way through in order to solve the next problem. Dora is proudly bilingual and uses her knowledge of English and Spanish to communicate with her friends, overcome obstacles and reach her goals. In each episode, Dora teaches a Spanish word or phrase to the viewers and then asks them to use it to solve a problem and forge ahead. Ultimately, Dora and her best friend, Boots, triumph, and the story always ends with a “We Did It!” anthem.

Nick Jr. is a specially designed programming block airing on Nickelodeon weekdays from 9 a.m.- 2 p.m. (ET/PT) and weekends on CBS (check local listings). Completely dedicated to preschoolers ages 2-5, Nick Jr.’s Emmy, Peabody and Parents’ Choice Award-winning programs are curriculum based, fun and commercial free. At Nick Jr., kids play to learn with innovative, original shows created just for them.

Nickelodeon, now in its 26th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in 89 million households and has been the number-one-rated basic cable network for ten consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

Dos Gringos is an innovative contract grower of unique fresh cut flowers, foliage and botanicals.

© 2006 Viacom International Inc. All Rights Reserved.
Nickelodeon, Nick Jr., Dora The Explorer and all related titles, logos and characters are trademarks of Viacom International Inc.