It’s A Wrap!

Dos Gringos

№ 318

It’s A Wrap!
~

Q and A
- with -
Dos Gringos

Q: What is?

A: The 2019 PMA Show!

Q: How did it go?

A: I drive people crazy when people ask me how a trade show goes,
because my standard response is…“I’m not sure, ask me in 6 months.”

Q: Why do you say that?

A: Trade shows are all about the follow up post show, so you never really know
until we can provide more information to clients after the show. But mostly I
say that because sometimes I can be a skeptical jerk :-)

Q: Ok ok…tell us more about the show.
What goes into making these shows successful?

A: The design team begins months in advance working on our booth
design, our new offerings of bouquets, cut flowers, hard goods – vases,
containers, boxes and bottles – all of the things we will be using. Then we work
with other departments to make sure that we have the product grown and ready
to present. After that, everything we show goes through our bidding/costing
process with multiple departments involved to come up with the price. Next,
the samples are made, packed up, carefully loaded up in the truck to hit the
road. Upon arrival, the design and the sales team set-up and get the both
ready for two days and then whammo the next morning it’s showtime.

Q: What happens during the show?

A: We try to speak with as many of our clients as we can. We had a lot of great
clients come through our booth which makes the day fly by! We also host an
evening party for our clients during which we get to let down our hair a little bit
(not me of course.) Then, come Sunday, it is time to tear it all down, pack it
all up, ship it back home, head home ourselves and fall into bed.

PMA Booth 2019